Back when I was growing up in the 1950’s, around NYC, the Beatniks, who were very cool, had a certain attitude to the fifties conformist culture that surrounded them, and which they clearly disdained, probably in a somewhat arrogant fashion. This disdain was most precisely expressed by the consistent use of a prefix, a word, “pseudo”, that they attached to just about everything in the then conventional world of the 1950’s.
You had pseudo-artists, pseudo-liberals, pseudo-capitalists, pseudo-actors, pseudo-poetry, pseudo-unions, pseudo-tv, I guess there was even a pseudo-pseudo, who knows?
Well for those of us coming of age in the 1960’s around NYC, while we were not Beatniks they did have a certain influence on how we looked at things. And the idea (though not the word) of “pseudo” was one of them. We wanted the real thing, and in music that meant we wanted songs written by singers, not by Tin Pan Alley, and played on real instruments we could hear and see, not some electronic contraption. Authenticity was what we were looking for.
So today’s electronic music, while catchy, has always been something of a no-no for a character like me. I am sorry, you are who you are, as they say.
Well, that changed somewhat, when I heard/saw the video for Wake Me Up. I am not sure I understand the way this was made with a DJ (who is credited with the song), a lyricist, a musician, and a singer, and a director, but the composite work of art is very impressive and that is what is important.
From the acting, to the directing, to the singing, to the mix, this collaboration seems just about perfect to me.
A lot of the videos I see today really seem to be dance, or party videos and I suppose if the actors and actresses are attractive enough, they may hold you for a few views. But after awhile, just seeing people, however attractive, jump around, does not necessarily inspire me to either watch the video or purchase the song, or in fact, jump around. What I like about this video, is the story line, which seems to match not just the lyrics, but the entire atmosphere of the music.
Sure you could say the video is simplistic. Finding out who you are, and where you belong is hardly a new message. But remember this storyline has to take place in a few quick minutes and the whole idea revolves around the emotions captured, the rejection, and alienation, and then the joy of being part of something bigger then yourself.
Also I must admit, the acoustic guitar, and the soaring vocals, not only fit the storyline, but add a touch of familiarity and were well done.
Not to mention the beautiful actress and cute little girl!
At one time a genre generally referred to as fusion jazz flourished in the music industry.
This production reminds of a fusion type of music/video and I hope more artists will create collaborations like this one.